new ways of thinking, new connections
beyond brand
branding, graphic design and web development
It's an increasingly challenging, noisy, fragmented market environment. The task of getting your message across effectively is considerably more complex than just publishing a website or printed literature.
Sense Not Logic takes a 360º approach to the design process. We work from below ground, establishing strong roots to support firm growth.
Successful brand and design is about thinking in new ways. Making new connections. A diagonal thought process that engages both logic and creativity; achieves goals and objectives as well as embracing emotional responses.
It's not always reason that appeals to your customers or clients. It's about provoking their senses not logic... sometimes, something just feels right.
4 vital elements
Brand
In its simplest form your brand can be thought of as the personality of your company, product or service(s). A valuable asset, it communicates what people can expect and, applied with consistency, can provide reassurance and familiarity.
If you don't have a brand we can work with you to develop it. The process involves creating a unique name and image with a constant theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
If you already have a brand it will remain safe in our hands. We fully understand brand guardianship and alignment.
Create
Creating compelling content that communicates substance is essential. These are the messages you want your target market to hear, loud and clear, even if it is subtle! This stage informs the graphic approach.
It's about copy. Text content is perhaps the vital part of the chemistry. What needs to be said will inform the type of images, icons, typography, colours and space required.
The right kind of imagery is invaluable and where on the scale from informative to emotive it falls. It can be commissioned creative or editorial photography and illustration. Stock photography or your existing image library.
Design
Graphic design is the process of visual communication utilising type, space, image and colour.
Design puts your message first, combining your brand with your key proposition. There are many formats that enable you to engage and communicate with your customers generating a response, wider awareness and increased sales.
Whether you require stationery, a brochure, leaflet or catalogue, exhibition display graphics, an eCommerce or brochure website, app or any other type of promotion, they should all be carefully aligned with your messaging, goals and objectives... consistent across all delivery platforms and devices.
Cultivate
Having developed your brand, created compelling content and graphics you may think the job is done... it isn't. The structure has been put in place, but you need to cultivate for growth.
Your website must be ready, from the roots up, for Search Engine Optimisation. It should support your Online Reputation Management through Social Media. Your marketing strategy could collapse if you don't adopt the right approach. Whether that's Google Adword, Email or print led campaigns, good preparation adds credibility.
Continual monitoring, updating and adjustment are vital parts of a successful design and communication process.
strategy led branding and design
award winning graphic solutions
creativity and logic aligned
Sense Not Logic has all the skill and experience to support you through the whole process, delivering great looking, effective brand and graphic design solutions.
We provide brand design and development, logo design, creative and art direction, image creation, editing and sourcing, copy writing, graphic design, ePublishing, website and responsive web development. Contact us to discuss your requirements.
